Inadequate Eyelashes! Really?

Is it only me or is there a problem with the way the industry promotes products and the terminology they choose for advertising? For instance look up Viagra on their official site, it reads "May help your partner achieve better erections". Hum...now look up the website for Latisse, "Prescription treatment for inadequate or not enough eyelashes growing them longer, fuller and darker". Really? Our eyelashes are inadequate.....Seems a little harsh for our little ole eyelashes don't you think?

No offense gentlemen this is not aimed at you but the people who are in the advertising industry. Could they promote Latisse as a product that would enhance your lashes making them fuller, longer and darker. Not to mention the side effect that will give you permanent eyeliner. Just seems to me they could have done a better job at promoting this product. It is like I tell my doctor every time I go in, if you would just check my blood pressure before you weigh me it would not be so high!